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IndustryNet Blog

How to write a press release for your industrial business

Posted by IndustryNet on Thursday, January 31, 2019

Man writing with a pen on white paperA company's public image makes a world of difference in achieving real success. Knowing how to address the public in clear, informative press releases will help your business cultivate an image of professionalism and reliability.

IndustryNet now offers industrial companies the opportunity to submit press releases to the IndustryNet blog.  

With thousands of industrial buyers visiting each week, the IndustryNet blog is an ideal platform for suppliers to share new product announcements, upcoming events, or anything newsworthy about their business.

Click here for more information on marketing your business and getting your news on IndustryNet. 

However, if you have never written a professional press release, the process may seem daunting. These tips will help you formulate the perfect press release to communicate with current and potential clients and share your company's news.

What do you write a press release for?

Press releases are written for a variety of reasons. From a PR standpoint, you can use press releases to make official statements about current events that your company may be involved in or affected by. They are also a good way to let clients know about significant changes in staff, hours of operation, materials and any other changes within the company itself.

Additionally, if your company is hosting or appearing at an upcoming event, press releases are a great way to spread the news.

How to get started

The first step to a press release is creating a strong headline. The headline should express exactly what your release is providing information on. Try to avoid using too many words, as it may cause readers to lose interest or become confused.

Make sure the tone of your headline is appropriate for the announcement. A release about an upcoming event has room for flamboyance, but if covering a bleaker topic, get straight to the point. Ask yourself who your audience is. Is this your normal client base who are already familiar with your company or is this for people who have never heard of your brand?businesswoman black and white

While all press releases should be professional, identifying your audience makes a difference in deciding what details you need to include. For example, if you're writing a release for customers that work with you often, there is no reason to explain what your company does.

If the release is for potential customers, including a mission statement and brief scope of what you offer will help them form a complete image of your company.

What goes in the press release?

When forming the body of the release, it is once again important to keep your audience in mind. It is even more important to keep your point in mind. Don't waste sentences on smaller side points.

Stick to the mission of the release and the exact statement you are trying to make and arrange details accordingly.

When in doubt, less is more. Don't use over descriptive, flowery language. Too many words and details will cloud over what you're really trying to say and lose readers in the mix. Write in clear, concise sentences that build toward the information you are trying to relay.

How long should it be?

The length of a press release will change based on the topic, but as long as you value your details and remain fixed on the overall point, it will be a press release well done.

You should also be sure to include professional language in your press releases. Press releases generally run anywhere from 400-1,000 words, though it is best to keep them closer to the 400-mark.

Press releases tend to be among the more publicly consumed documents a company releases, and so the tone of your press release must be professional.

To summarize, a business press release should be mindful of the following:

• Headline.
• Audience.
• Main point.
• Necessary facts and details.
• Professional tone.

By following these guidelines, your business will be ready to communicate with the public in a variety of situations and always get the message across clearly! For more information on marketing your business and access to great business insiders, visit us at www.industrynet.com/marketing

 

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