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Why you should rethink banner advertising in 2018

Posted by IndustryNet on Friday, January 5, 2018



industrialmarketingresourcesSo you think that your company would sell more left-handed widgets if it created a catchy banner ad? You might want to re-think that position.

According to recent research, approximately 26 percent of Americans already use some form of ad-blocking software. This software usage resulted in a loss of around $15.8 billion in ad revenue last year alone.

Still not convinced that you should rethink your banner-ad concept? Consider this - Google Chrome plans to launch its own integrated ad-blocking software with its upcoming release.

And since estimates range from as low as 66 percent to as high as 90 percent of all internet users turning to Google as their primary search engine, you really should rethink the impact that banner ad blocking could have on your marketing efforts.

Google's newly integrated software will automatically block ads that do not meet the coalition's minimum threshold, including banner ads.

Ready to step up your marketing game? See how these 17 companies are winning at industrial B2B marketing. 

Perhaps you are counting on the fact that mobile searches have overtaken desktop searches, and your banner ad will be mobile friendly. Think again. While it is true that mobile searches are on the uptick while desktop searches have basically flatlined over the past few years, Google plans to introduce its ad-blocking software on Android as well.

Instead of throwing your marketing dollars away on banner ads, consider turning to a company that specializes in working with and for the manufacturing industry for assistance.

IndustryNet, the nation’s premier industrial marketplace, has your back. The company maintains a database of over 400,000 United States manufacturers, as well as suppliers of more than 10,000 products and services.electron beam welding

It is an excellent resource for finding the perfect supply chain partner for your business. 

In addition, it is a "blocker-free" space for you to advertise your goods and services so that you can be found by one of its many member companies.

IndustryNet Preferred and Featured listings are not affected by ad-blocking software, including the stringent and integrated Google Chrome rollout.

All of its ads are directory-style listings, not banner ads, making them an excellent investment.

Banner ads can be expensive to design and place in the hope that they are not blocked.

Directory-style listings are simple to design and placed exactly where your potential partners and clients are looking for your product - on a site dedicated to manufacturers and suppliers of 10,000+ industrial products and services.

Directory-style ads allow you to convey truly important information about your company and product in a clear and concise manner.

You don't have time to read here and click there, and neither do your partners or suppliers.

Furthermore, you know how annoying it is when you are at work and your computer sounds a trumpet or your screen flashes colors simply because one of the banned ads crops up. Directory-style ads do not annoy your potential clients.

Contact IndustryNet today to discover how a display ad can maximize your marketing budget, your exposure and, most importantly, your profits.

 PTR precision

 

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