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10 Ways Millions of Industrial Buyers Discover IndustryNet

Posted by IndustryNet on Tuesday, June 13, 2023

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In the vast landscape of industrial procurement, finding the right suppliers can be a daunting task. Industrial buyers need a reliable platform that offers comprehensive information and connects them with trusted suppliers. This is where IndustryNet comes into play, revolutionizing the way industrial buyers discover and connect with suppliers. Let's explore how millions of industrial buyers uncover the vast opportunities provided by IndustryNet.

1. Targeted Email Campaigns:

IndustryNet reaches out to high-level executive decision makers and buyers at manufacturers, suppliers, and industrial service providers across the U.S. through targeted email campaigns. Over 2.6 million emails are sent, capturing the attention of those seeking new products, parts, machinery, supplies, components, and services.

2. Strategic Keyword Bidding:

IndustryNet bids on over 18,500 highly targeted keyword phrases on leading search engines like Google and Bing. This strategy generates an impressive 9.6 million impressions annually, attracting a quarter of a million unique visitors to the IndustryNet platform. It ensures that relevant buyers find their way to the website, opening doors to countless possibilities.

3. Organic Search Engine Visibility:

IndustryNet's dedication to search engine optimization (SEO) pays off with over 518,000 pages indexed organically in Google and over 590,000 pages indexed organically in Bing. These pages rank on the first page of search results for tens of thousands of qualified keywords, attracting around 2.4 million organic visitors each year. This organic reach solidifies IndustryNet's position as a trusted source of industrial information.

4. Robust Userbase:

IndustryNet has cultivated a thriving userbase of over 25,000 registered users who rely on the platform to locate products and services regularly. These active buyers know they can count on IndustryNet as their primary source of data in their procurement journeys.

5. Informative IndustryNet Blog:

With over 60,000 annual visitors, the IndustryNet Blog serves as a valuable resource for industrial buyers. This well-curated platform educates readers on industry trends, best practices, and supplier insights, further establishing IndustryNet as an authority in the field.

6. Extensive Social Media Presence:

IndustryNet has fostered a strong social media presence, amassing a dedicated following of over 35,000 on networks such as Twitter, LinkedIn, Facebook, and Instagram. Through these platforms, IndustryNet engages with industrial buyers, providing updates, showcasing suppliers, and promoting valuable content.

7. IndustryNet Insider Email:

Over 60,000 subscribers opt-in to receive the IndustryNet Insider, a weekly email that delivers curated industry news, supplier highlights, and relevant updates. This direct line of communication keeps subscribers informed and engaged, enhancing their buying experience.

8. Active Advertiser Community:

With over 13,000 active Preferred and Featured advertisers, IndustryNet serves as a go-to platform for suppliers to discover new business opportunities. These advertisers leverage IndustryNet's reach and actively engage with the platform to connect with potential buyers.

9. Extensive Promotion Channels:

IndustryNet is heavily promoted through various channels, including MNI's state manufacturers directories. With over 34,000 print copies and 317,000 digital copies circulated annually to manufacturing decision makers, IndustryNet's visibility is amplified. In addition, over 1.2 million pieces of direct mail are sent, and numerous phone calls and emails are made by IndustryNet's advertising and marketing specialists.

10. Tradeshows:

IndustryNet showcases its platform at prominent tradeshows, including FABTECH, Design to Part, International Fastener Fair, PTXPO, and ProMat. By exhibiting at these events, IndustryNet extends its reach and fosters direct connections with industrial buyers seeking reliable suppliers.

Get in on the Action with IndustryNet's Marketing Solutions

IndustryNet's tireless efforts to generate qualified leads for an incredibly low flat annual rate set it apart from its competitors. The platform's impressive statistics, with over 2.6 million unique visitors, 3.1 million user sessions, and 5 million unique pageviews in the past year, demonstrate its effectiveness in connecting industrial buyers with suppliers.

In the fast-paced world of industrial procurement, IndustryNet stands as a beacon of reliability and efficiency. Its comprehensive approach to reaching industrial buyers through targeted campaigns, strategic keyword bidding, organic search engine visibility, a robust userbase, informative content, extensive promotion, and active engagement channels makes it the ideal marketplace for buyers to discover new products, parts, machinery, supplies, components, and services.

Don't miss out on the chance to make a lasting impression on these millions of industrial buyers. Elevate your presence on IndustryNet today and unlock the full potential of our vast userbase. Learn more about our marketing solutions and start making your mark in the industrial marketplace!

 How do Millions of Industrial Buyers Discover IndustryNet?

 

Want to keep up with the latest industrial procurement & sourcing trends and exclusive statistics from MNI? Industry professionals trust the free weekly IndustryNet Insider email as their go-to source for industrial news & statistics you can't find anywhere else. Subscribe here.




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