IndustryNet's sponsored content program gives advertisers a way to publish company news and insights as articles on the IndustryNet blog, then distributes that content to IndustryNet's audience of industrial buyers, purchasing executives, and manufacturers through the blog itself, social media, and a weekly newsletter. Available to preferred and featured suppliers at no additional cost, IndustryNet's sponsored content features helps companies share and promote new product launches, company milestones, technical insights and more.
Here's how it all works:
What Sponsored Content Is
A sponsored content article is written or supplied by an advertiser, reviewed and formatted by IndustryNet's editorial team, and published on the IndustryNet blog under the advertiser's byline. Because the article lives on IndustryNet's domain rather than the advertiser's own website, it functions as independent, third-party coverage rather than self-published marketing, the kind of outside corroboration that both human buyers and AI research tools weigh more heavily than a company's own claims about itself.
How the Program Works
For many advertisers, the obstacle isn't interest, but time. Writing an article from scratch, or even knowing what to write about, is often the reason a good story never gets submitted. IndustryNet's new blog submission tool is built around that exact problem. An advertiser who already has a finished article can upload and submit it directly, along with images or video. An advertiser who doesn't can paste in materials already on hand, website copy, a capabilities sheet, a recent announcement, and the tool uses AI to find the story in that material and generate a complete, publication-ready draft in seconds.
Either way, the advertiser reviews and edits the draft before anything goes live, then submits it with one click. Here's what the blog submission tool looks like:
Contact your IndustryNet rep to gain access to the new blog submission tool or send us a line here.
Once an article is ready, IndustryNet handles the rest. The finished piece goes up on the IndustryNet blog, where it reaches readers already researching related products and services. From there, it gets its own dedicated post across Twitter, LinkedIn, Facebook, and Instagram, putting it in front of a combined audience of nearly 40,000 followers. The story also runs in the IndustryNet Insider newsletter, sent every Tuesday to more than 30,000 subscribers working in industrial procurement and purchasing.
The Reach
IndustryNet draws more than 2.3 million visitors and 3.8 million category searches annually, with roughly 75,000 visitors to the blog each year. Combined with the program's social and newsletter distribution, a sponsored content article puts an advertiser's story in front of an audience well beyond what a company's own website or social channels typically reach on their own.
Who Is Eligible
Sponsored content publishing, including the AI-powered submission tool, the promotion, and the newsletter delivery that come with it, is included at no additional cost for IndustryNet's Preferred and Featured advertisers. And now, getting a story published does not depend on having marketing staff or writing experience in house. Learn more about setting up a preferred or featured listing here.
How to Get Started
Ready to get started publishing your company's news on IndustryNet? Contact your IndustryNet rep to get access to the new online submission tool or send us a line here.
New to IndustryNet? New to IndustryNet? In addition to sponsored content, IndustryNet preferred and featured listings offer priority placement in category search results, a full company profile with logo, photos, video, and product catalog, Deep Links to your best pages, Visitor Alerts when buyers view your listing, direct inquiry tools, SEO backlinks from a high-authority domain, and more. It's the most cost-effective way to stand out to industrial buyers. Learn more about enhanced listings here. Learn more about enhanced listings here.
For more on why coverage outside a company's own website matters for how buyers and AI tools evaluate suppliers, see our post The New Word of Mouth: Five Low-Cost Ways to Gain Online Visibility for Your Company.
